Kajian strategi teknologi dan strategi bisnis packing house buah-buahan segar lokalstudi kasus pt. moena putra nusantara

Djamudin, Djamudin (2002) Kajian strategi teknologi dan strategi bisnis packing house buah-buahan segar lokalstudi kasus pt. moena putra nusantara. Masters thesis, Institut pertanian Bogor.

[img]
Preview
Text
r18_01-Djamudin-cover.pdf - Published Version

Download (358kB)
[img]
Preview
Text
r18_02-Djamudin-abstract.pdf - Published Version

Download (248kB)
[img]
Preview
Text
r18_03-Djamudin-ringkasaneksekutif.pdf - Published Version

Download (387kB)
[img]
Preview
Text
r18_04-Djamudin-daftarisi.pdf - Published Version

Download (280kB)
[img]
Preview
Text
r18_05-Djamudinpendahuluan.pdf - Published Version

Download (384kB)

Abstract

In this study, strategy of technology and business of PT Moenaputra Nusantara's packing house is analyzed. The aims of this study are; (1) to identify the influence factors and benefits of implementing technology strategy, (2) to study PT Moenaputra Nusantara's packing house processing, (3) to contribute for PT Moenaputra Nusantara's corporate business development. Basic approach applied is descriptive case study. Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), and SWOT matrix are used for analyzing PT Moenaputra Nusantara's condition. Science and Technological Management Information System is used for analyzing technological ability. Value chain theory is used for analyzing of business strategy.. The result is integity of technology and business strategy. The finding shows that PT Moenaputra Nusantara's transformation technology is middle scale, and its technology ability is equal on implementing packing house technology in Indonesia. The conclusion of technology and business strategy is technology exploiter strategy and quality leadership strategy. In mid term, Niche leadership strategy as implemented technology exploiter strategy is preferred. And, in long term, green technology strategy as implemented technology follower strategy is preferred.

Item Type: Thesis (Masters)
Uncontrolled Keywords: BISNIS PACKING HOUSE, BUAH-BUAHAN, PT. MOENAPUTRA NUSANTARA
Subjects: Manajemen Teknologi
Divisions: Sekolah Bisnis > Perpustakaan
Depositing User: Staff-1 Perpustakaan
Date Deposited: 03 Jan 2012 12:27
Last Modified: 25 Aug 2016 04:59
URI: http://repository.sb.ipb.ac.id/id/eprint/828

Actions (login required)

View Item View Item