REVITALISASI PRODUK APEL OLAHAN DAN IMPLIKASINYA TERHADAP STRATEGI DAN BAURAN PEMASARAN PT KUSUMA SATRIA DINASASRI WISATAJAYA - MALANG

Andria, Fredi (2001) REVITALISASI PRODUK APEL OLAHAN DAN IMPLIKASINYA TERHADAP STRATEGI DAN BAURAN PEMASARAN PT KUSUMA SATRIA DINASASRI WISATAJAYA - MALANG. Masters thesis, Institut pertanian Bogor.

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Abstract

The purposes of this study are : (1) to analyse the marketing strategy of procesed apple of PT. Kusuma Agrowisata; (2) to analyse the industry competitive's condition of procesed apple that produce by PT Kusuma Agrowisata; and (3) recommended marketing strategy and marketing mix alternatives that should be implement by PT Kusuma Agrowisata in order to achieve their mission - vission. All of these purpose is focus for marketing revitalization for PT Kusuma Agrowisata. This study uses industry competition analysis (Five Force's of Proter) with Delphi Technique and SWOT analysis. A marketing strategy and marketing mix would be formulated for all of procesed apple as a recommendation for PT Kusuma Agrowisata.

Item Type: Thesis (Masters)
Uncontrolled Keywords: APEL OLAHAN, PT KUSUMA SATRIA DINASASRI WISATAJAYA - MALANG
Subjects: Manajemen Pemasaran
Divisions: Sekolah Bisnis > Perpustakaan
Depositing User: Staff-1 Perpustakaan
Date Deposited: 03 Jan 2012 12:39
Last Modified: 03 Jan 2012 12:39
URI: http://repository.sb.ipb.ac.id/id/eprint/831

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