ANALISIS PERILAKU KONSUMEN PRODUK TEH SIAP SAJI DAN IMPLIKASINYA TERHADAP STRATEGI BAURAN PEMASARAN (Studi Kasus di PT. Coca Cola Amatil Indonesia)

Tambunan, Herlina (2001) ANALISIS PERILAKU KONSUMEN PRODUK TEH SIAP SAJI DAN IMPLIKASINYA TERHADAP STRATEGI BAURAN PEMASARAN (Studi Kasus di PT. Coca Cola Amatil Indonesia). Masters thesis, Institut pertanian Bogor.

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Abstract

PT.Coca Cola Amatil Indonesia is the company that distributed Coca Cola products in lndonesia. In order to develop their business with spreading the soft drink industv, Coca Cola is seriously tend to marketing its tea product, Hi-C. The purpose of this research is to analyse consumer's behaviour of ready to drink tea. After that, a marketing mix strategy alternative can be made as' recommendation to the company. The result of this research shows that Hi-C product still need to be improved, especially in the following aspects : colour, volume, distribution channel, and pricing. But Hi-C still has a good prospect if Coca Cola can introduce this product to the people with good promoting.

Item Type: Thesis (Masters)
Uncontrolled Keywords: TEH SIAP SAJI, BAURAN PEMASARANP, T. Coca Cola Amatil Indonesia
Subjects: Manajemen Pemasaran
Divisions: Sekolah Bisnis > Perpustakaan
Depositing User: Staff-1 Perpustakaan
Date Deposited: 03 Jan 2012 12:44
Last Modified: 03 Jan 2012 12:44
URI: http://repository.sb.ipb.ac.id/id/eprint/832

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