STRATEGI BlSNlS PT. WARU BUANA

Haryadi, Roby (2003) STRATEGI BlSNlS PT. WARU BUANA. Masters thesis, Institut Pertanian Bogor.

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Official URL: http://elibrary.mb.ipb.ac.id

Abstract

PT. Waru Buana is a company running in wood processing industry sector, the main product is flooring. The raw material is jati wood both log and sawn timber. The location is in Grogolan area, Winong-Gempol Village, Pasuruan, East Java. This company uses legal and high qualified raw material from Perum Perhutani. That condition causes the price rather high, therefore that company focuses on export markets that need better quality compared with domestic markets in general still accept low qualified flooring products. This research uses descriptive method, that is performed by data collecting to answer the existing problems and performed in case study, so that the conclusion will be still related with the happening problems. Beside that to get more complete information is performed by spreading questioners and interviews to the management of that company to determine the respondents is performed purposively, that is performed by considering that the related respondents have skill and competence in observed sector. The number of respondents is five persons from the management of the company. Analysis of internal company includes the functions of production, marketing, human resources and organization, research and development and finance. Meanwhile analysis of external company includes analysis of economic, social and cultural, competitive technological and political sectors. Internal factors having been identified as strength and weakness of company are then appraised the quality and the rank by respondents by using paired comparison method, recapitulation of the result from evaluation Matrix of internal actor valuation (IFE) and for external factors having been identified as opportunity and threat, recapitulation of the result from the evaluation is managed in an evaluation Matrix External Factor Evaluation (EFE). Based on analysis of Matrix IFE and EFE above, the position of company can be determined with coordinate using Matrix Internal-External (Matrix IE). From the result of coordinate calculation by using the IE Matrix it can be known that the company's position is in Quadrant controlled by Grow and Build Strategy.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Flooring jati, PT. WARU BUANA, manajemen Strategi, Matriks EFI, Matriks EFE, Matriks IE, Strategi Grow and Build, Strategi Integrasi, Strategi lntensif
Subjects: Manajemen Strategi
Depositing User: Staff-3 Perpustakaan
Date Deposited: 05 Jan 2012 01:44
Last Modified: 05 Jan 2012 01:44
URI: http://repository.sb.ipb.ac.id/id/eprint/858

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