KAJIAN STRATEGI PENGETAHUAN DAN BlSNlS DALAM UPAYA MENINGKATKAN DAYA SAlNG PT FEDERAL INTERNATIONAL FINANCE CABANG BOGOR

Permana, Yudi (2003) KAJIAN STRATEGI PENGETAHUAN DAN BlSNlS DALAM UPAYA MENINGKATKAN DAYA SAlNG PT FEDERAL INTERNATIONAL FINANCE CABANG BOGOR. Masters thesis, Institut Pertanian Bogor.

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Abstract

The aim of this study was to make a suitable alternative strategy for the company to develop its business by (I) Making analyses of internal and external environment factors of Consumer Finance. (2) Making an analysis to determine the company's market position at the moment. (3) Making an appropriate alternative strategy. This study used a descriptive method in the form of case studies to answer the problems the company faced and the strategic plans it made. The instruments used to collect the primary data was obtained from interviews and questionnaires. The instruments to collect the secondary data was obtained from literature studies. The analysis instruments used in this study were vision and mission identification, Competitive Profile analyses, Knowledge Map, IFAS and EFAS matrix analyses, and SWOT matrix. The results of the analyses showed that the company had a strength position in consumer finance especially motorcycle either business or knowledge. SWOT matrix analyses showed that the alternative strategies that could be used by the company to develop its business were market penetrated strategy, keep relationship with dealer, credibility development, brand awareness, intellectual property security awareness, e-workflow, feasibility study of alternative business, business intelligence, enlargement program, knowledge management, SCM/CRM, and acquiring of customer knowledge, and relationship knowledge .

Item Type: Thesis (Masters)
Uncontrolled Keywords: Pembiayaan Kepemilikan Sepeda Motor, PT. Federal International Finance (PT. FIF), Manajemen Strategi, Strategi Pengetahuan, Matrik Profil Kompetitif, Matrik IFAS dan EFAS, Peta Pengetahuan
Subjects: Manajemen Strategi
Depositing User: Staff-3 Perpustakaan
Date Deposited: 05 Jan 2012 01:44
Last Modified: 26 Nov 2019 02:26
URI: http://repository.sb.ipb.ac.id/id/eprint/874

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