STRATEGI PENGEMBANGAN TRANSAKSI FOREIGN EXCHANGE (STUDI KASUS PADA PT. BANK NEGARA INDONESIA (PERSERO) Tbk.)

Kusuma, Bonnie (2003) STRATEGI PENGEMBANGAN TRANSAKSI FOREIGN EXCHANGE (STUDI KASUS PADA PT. BANK NEGARA INDONESIA (PERSERO) Tbk.). Masters thesis, Institut Pertanian Bogor .

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Official URL: http://elibrary.mb.ipb.ac.id

Abstract

This research is aimed to develop a new strategy of foreign exchange transaction at Treasury Division - Bank BNI. Currently, foreign exchange transaction is based only on spreading market price and therefore the price is not competitive compare to price provided by competitors. In order to get more business from customer, it is necessary to Bank BNI change current strategy to the new one. Foreign exchange transactions data were collected from Treasury Division - Bank BNI and two competitors, Bank Mandiri and Bank BCA. Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Internal - External Matrix (IE) and SWOT (Strength, Weakness, Opportunity, Threat) were used to analyze the collected data. The result of study show that Bank BNI has to changes their transaction paradigm from profit oriented only to competitive pricing, because competitive pricing will encourage customers to do more transaction and will attract new customer to deal with BNI.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Transaksi Foreign Exchange, PT. Bank Negara Indonesia (Persero) Tbk., Divisi Tresuri, EFE (External Factor Evaluation), IFE (Internal Factor Evaluation), Matrix Internal - Eksternal., Matrix SWOT (Strength, Weakness, Opportunity, Threat), Growth Strategy, Produk-produk Tresuri
Subjects: Manajemen Strategi
Depositing User: Staff-3 Perpustakaan
Date Deposited: 07 Jan 2012 01:16
Last Modified: 07 Jan 2012 01:16
URI: http://repository.sb.ipb.ac.id/id/eprint/913

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