ANALISIS STRATEGl BlSNlS KREDIT MlKRO PADA PT 'BANK X" CABANG TANGERANG

Widiastuti, Meta Harwianti (2003) ANALISIS STRATEGl BlSNlS KREDIT MlKRO PADA PT 'BANK X" CABANG TANGERANG. Masters thesis, Institut Pertanian Bogor .

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Abstract

The aim of this research are going a perspective about business strategy micro-credit on PT Bank X Tanggerang Branch and overcome the rapid competition specially which point a small scale credit. The research method is case study with focused on credit micro strategy analysis that have been granted by on PT Bank X Tanggerang Branch. Tools for data analysis are ; Industrial Structure Analysis, Value Chains Approach, Marketing Mix Strategy, SWOT Matrix and Quantitative Strategic Planning Matrix (QSPM). Base on the approach of QSPM, the chosen strategy which recommended to PT Bank X Tanggerang Branch is the increased quality and quantity micro credit with selective.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Unit Layanan Mikro, Kredit Mikro, Marketing Mix Strategy, Matrix IFE, Matrix EFE, Matrix SWOT, Matrix QSPM, Market Penetration, Market Development, dan Product Development.
Subjects:	Manajemen Strategi
Depositing User:	Staff-3 Perpustakaan
Date Deposited:	07 Jan 2012 01:14
Last Modified:	07 Jan 2012 01:14
URI:	http://repository.sb.ipb.ac.id/id/eprint/948

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