Kajian sistem pemasaran ikan di pangkalan pendaratan ikan (ppi) muara angke jakarta

Reza, Yusrachman (2001) Kajian sistem pemasaran ikan di pangkalan pendaratan ikan (ppi) muara angke jakarta. Masters thesis, Institut Pertanian Bogor.

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Abstract

Fresh fish marketing in producer level is very important agribusiness subsystem. This subsystem influences amount of catching fisheries obtained by fishermen, it also affects payment ability of consumer. The objective of the study was to analyze the structure, conduct and performance of fresh fish market at Pangkalan Pendaratan lkan (PPI) Muara Angke Jakarta and analysis market integration PPI Muara Angke and Pasar Bogor. The data analysis was focused on the variables supporting efficiency of marketing system. The study used combination of market, conduct and performance analysis and market integration analysis. The result of this study indicated that fresh fish marketing was not efficient. This inefficiency was due to : (1) the structure of fresh fish market was oligopsony, (2) the price was determined by wholesaler merchants, (3) the shortterm and long-term market integration was low and (4) there was still imbalance distribution of marketing margin, profit and marketing cost.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Kajian sistem pemasaran ikan di pangkalan pendaratan ikan (ppi) muara angke jakarta
Subjects: Manajemen Pemasaran
Divisions: Sekolah Bisnis > Perpustakaan
Depositing User: Staff-4 Perpustakaan
Date Deposited: 05 Jan 2012 07:08
Last Modified: 05 Jan 2012 07:08
URI: http://repository.sb.ipb.ac.id/id/eprint/973

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