FORMULASI STRATEGI BlSNlS PT. METALISHA INTIGUNA

Winasis, Chandra Agus (2004) FORMULASI STRATEGI BlSNlS PT. METALISHA INTIGUNA. Masters thesis, Institut Pertanian Bogor.

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Abstract

The purpose of the study were (1) to analyse internal factor and external factors that influence PT Metalisha Intiguna, (2) to formulate alternative strategies that could be implemented by company based on external factors and internal factors, (3) to recommend the priority strategies based on company environment. The study is conducted in three steps. First step was data input using function analysis, PEST (politic, economy, social, and technology) approach, and Five's Porter analysis used in the IFE and EFE Matrix. Second step was matching stage that using IE (Internal & External) Matrix and SWOT Matrix. Third step was formulating decision making using QSPM Matrix. The result of internal analysis was 3,281 whereas external analysis was 3,172. This result place PT. Metalisha lntiguna in one quadrant (grow and build) in IE Matrix with appropriate strategies are intensive strategies (market penetration, market development, and product development) or integrative strategies (backward integration, forward integration, and horizontal strategy). The result of SWOT Matrix are formulated several alternatives; market penetration, market development, forward integration, product development, and backward integration. From the five selected alternative strategies by using QSPM, market penetration has been chosen as top priority to be implemented by the company. The result suggest that the company should develop value based marketing to increase competitive advantage; and develop R and D department to support marketing strategy.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	PT Metalisha Intiguna, Pisau Industri, Visi, Misi, total attractive score, relative attractiveness Matriks IFE, Matriks EFE, Matriks IE, Analisis SWOT, Matriks SWOT, dan Matriks QSP
Subjects:	Manajemen Strategi
Depositing User:	Staff-3 Perpustakaan
Date Deposited:	06 Jan 2012 07:45
Last Modified:	06 Jan 2012 07:45
URI:	http://repository.sb.ipb.ac.id/id/eprint/998

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